[ACCEPTED]-What are the important meta tags I must put in my website?-meta-tags

Accepted answer
Score: 116

I realize this question is old, but it's 10 still a top google hit, so I thought I would 9 give an updated answer that includes popular 8 social media sites.

I generally have four 7 groups of meta info:


Regular Meta Info - used by search engines 6 and browsers

<title>{{pageTitle}}</title>
<meta charset="utf-8"><!-- html5 version of http-equiv="Content-Type"... -->
<meta name="description" content="{{description}}">
<meta name="keywords" content="{{keywords}}">
<link rel="author" href="https://plus.google.com/{{googlePlusId}}" />
<link rel="canonical" href="{{pageUrl}}" />


Facebook Meta Info - used by Facebook when someone 5 shares your url

<meta property="og:url" content="{{pageUrl}}">
<meta property="og:image" content="{{imageUrl}}">
<meta property="og:description" content="{{description}}">
<meta property="og:title" content="{{pageTitle}}">
<meta property="og:site_name" content="{{siteTitle}}">
<meta property="og:see_also" content="{{homepageUrl}}">


Google+ Meta Info - used by Google+ when 4 someone shares your url

<meta itemprop="name" content="{{pageTitle}}">
<meta itemprop="description" content="{{description}}">
<meta itemprop="image" content="{{imageUrl}}">

Note: you don't really 3 need these, Google+ will fall back to the 2 Open Graph tags that Facebook uses.


Twitter Meta Info - used 1 by Twitter when someone shares your url

<meta name="twitter:card" content="summary">
<meta name="twitter:url" content="{{pageUrl}}">
<meta name="twitter:title" content="{{pageTitle}}">
<meta name="twitter:description" content="{{description}}">
<meta name="twitter:image" content="{{imageUrl}}">
Score: 24

I'll use my same answer from this question:

A few years 12 back, meta tags were important to search 11 engine optimization. However, they've been 10 abused and are generally ignored by almost 9 all search engines (including Google, Yahoo 8 and Live search. Excuse me: Bing).

The most 7 important tags for SEO that you can include 6 in your (X)HTML are the <title> and <meta name="description"...> tags.

  • <title> should generally be what you'd want the search engine to name your page in it's listing.
  • <meta name="description"...> can sometimes give the search engine a basic idea of how to describe your page when indexing it.

However, using 5 these two tags will not necessarily make 4 a difference in increasing your site's visibility 3 on a search engines listings. For more information 2 on that aspect, Google has a nice section on SEO on their 1 site.

Score: 13

Update May 2015: Still being a very popular answer, I recommend you look at @alden's answer as it is much more updated then my own (6 years old now)

Original answer follows:


<META HTTP-EQUIV="Content-Type" CONTENT="text/html; charset=utf-8"> 

To tell the browser 4 what the content type and encoding is

<meta NAME="ROBOTS" CONTENT="NOODP">

See 3 http://www.mattcutts.com/blog/google-supports-meta-noodp-tag/ for why

<meta name="description"...>

Obvious

<meta name="keywords"...>

Google do not use this, but 2 other search engines may

<meta HTTP-EQUIV="Expires" CONTENT="Tue, 20 Jun 1995 04:13:09 GMT">

If you know when 1 you like this page to be expired from cache

Score: 7

The most important meta tag you should use 7 is:

<meta http-equiv="Content-Type" content="text/html; charset=utf-8">

adjusted to suit. This ensures that, if 6 you ever need to transmit that HTML document 5 via something other than a web server (e.g. working 4 on it locally, sending as an attachment), the 3 user-agent is aware of its mime-type and 2 character set. Just make sure your server 1 headers agree.

Score: 3

The best SEO is a website that meets the 14 needs of its target users effectively. To 13 do that you need to have a site that has 12 something in it that people can use, want, or 11 need. This is value and its the most important 10 thing. It can be anything from good articles 9 to entertaining video or a useful download. Tags 8 support good content but cant replace it 7 for SEO. If the content is good enough no 6 tags are needed. Trust me when I say, if 5 your site has something, anything people 4 want or need, that they can't get just anywhere, your 3 site will do well in all regards, tags or 2 no tags. If your site is boring and has 1 no value it will fail, tags or no tags.

Score: 2

the description metatag will be used by 4 google as description of your site. I think 3 it's the most important.

I think that the 2 verify-v1 meta is important. It makes possible 1 to use Google Webmaster tool

Score: 1

GoogleBot ignores meta information only 3 trusting the page content itself rather 2 than content descriptors. So, the usefulness 1 of certain tags may be limited.

Score: 1

I would make sure you have a title, description, keyword, and 3 revisit-after tag in your web pages. Although 2 Google doesn't weigh keyword tag as much, it 1 may still be used by smaller search engines.

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